When you do an amazing job on an order, you’re not just getting a happy customer and the chance for a good review on your page, you’re also increasing your likelihood of retaining your buyer.
Buyer retention is the simple idea that anyone who buys a service from you once could buy from you again in the future, and you want them to choose you for all of their purchases. Reorders from past buyers make up a high percentage of sellers’ sales, so it’s important to know who your buyers are and how you can increase retention.
Here are a few tips for increasing your buyer retention overall:
Over deliver
Of course, the most important part of completing an order is providing a Buyer with the service or product that s/he was expecting at the agreed-upon time.
That said, including small extra details when you deliver your order can go a long way to making customers excited to order from you again. Over delivering is a small and easy way to show your customer that you appreciate their business and that you’re a seller who goes above and beyond the minimum.
Be responsive:
Do you know all about why responsiveness is so important? If not, get in the habit of responding to buyers as quickly as possible. Not only will this improve your responsiveness rate, which is good for business, but it will also make your customers feel valued and that will make them more likely to choose you again in the future.